DSTR
Transforming Technical Expertise into Digital Clarity
Client Challenge
DSTR has established itself as an innovative force in technical building solutions across Germany and Austria for over two decades. As a group comprising DSTR Plan, DSTR Management, and DSTR Experts, they provide comprehensive engineering services centered around sustainability and energy efficiency.
With sustainability and zero emission design as core elements of their identity, DSTR sought a website that would clearly communicate these values while making complex engineering concepts accessible to clients from various sectors.
They needed a digital platform that could effectively showcase their integrated approach across their three business units while highlighting their commitment to creating sustainable building solutions.
"A net zero balance is our primary goal as an interdisciplinary team. Each member of our corporate group contributes their specialized expertise to create comprehensive planning concepts that unite multidisciplinary aspects."
Strategic Approach
Our design process began with a thorough examination of DSTR's three distinct business units and their interconnected roles within the organization. We recognized that while each division had its own specialization, they were united by a common mission: engineering a zero emission future.
The key challenge was balancing technical depth with approachable content. Engineering presentations often navigate between being highly technical for specialist audiences or simplified for broader understanding.
We sought the middle ground that would honor DSTR's professional expertise while making their services understandable to potential clients across various industries.
Design Solutions
Our solution for DSTR delivers a digital platform that effectively balances technical expertise with accessibility through thoughtful architecture, content, and visual design.
The website structure mirrors DSTR's organizational framework while creating intuitive pathways to explore their services, whether users are familiar with their business units or simply seeking solutions to specific engineering challenges.
Working closely with DSTR's project manager and content lead, Lea Thamm, we transformed complex engineering concepts into clear, benefit-focused descriptions.
Lea's deep understanding of both technical content and effective communication was instrumental in creating website copy that maintains precision while being accessible to various audiences.
The visual design reinforces DSTR's commitment to precision through unique photography and custom iconography.
"The website has become an essential tool for introducing our core services. It helps us communicate our values clearly and professionally to potential clients, showing how our engineering expertise directly contributes to a more sustainable built environment."
“We approached the project with a clear vision: to create a digital presence that would serve as both a technical showcase and an educational platform, helping visitors understand the importance of sustainable engineering in building tomorrow's infrastructure.”
Results and Impact
The new website serves as a powerful platform that represents DSTR's technical capabilities and makes their expertise accessible to a broader audience.
Since launch, DSTR has experienced increased engagement with significantly longer session times, indicating that visitors are finding content more relevant to their needs.
Strategic contact opportunities throughout the site have enhanced client connections, with more potential clients reaching out about specific services they discovered while browsing.
As DSTR continues to expand across their four locations, the modular design allows for seamless additions of new services and team members without disrupting the user experience.
By creating a digital presence that embodies DSTR's technical expertise and commitment to sustainability, we've helped strengthen their position in the competitive field of engineering services—reinforcing their pioneering role in creating the zero emission future they're helping to build.
“The iconography perfectly captures our company style while simplifying sophisticated engineering services into recognizable symbols. This visual system has become an integral part of how we communicate our expertise."
"The training we received on the Squarespace platform was really helpful. We can now handle updates ourselves, even some of the more technical aspects with custom code. This independence is particularly valuable as we continue to expand our service offerings and need to make regular updates to the site."