It all begins with an idea.

This is a range of marketing technology and software resources that will help your digital marketing, project management, brand consistency, and more.

These are all tools that we use for our clients and are comfortable recommending. Some of the links you will find here are affiliate links, but most of them are regular links.

We try to keep this page up to date, and include new technology that comes out.

It’s a very long list, and you don’t need every single tool here. A selection of just a few of them will take you a long way.

Enjoy!

Imagine launching a ship without a navigation plan or building a house without a blueprint. Sounds risky, right? Well, that's exactly what running a business without a well-thought-out brand strategy can feel like.

Brand strategy is the guiding star in the vast cosmos of entrepreneurship. It helps you understand where you're going, outlines how you'll get there, and determines how you'll know you've arrived. It's not just about having a catchy logo or a sleek website. It's a comprehensive plan that encompasses everything your business stands for and how you want your audience to perceive you.

Building a successful brand is like assembling a complex jigsaw puzzle, where each piece represents an element of your brand identity. But unlike a puzzle, these pieces are fluid, ever-evolving, and must consistently align with customer needs and experiences. This is the essence of brand alignment - a practice that, when done right, can catapult your brand to the stars. But if misaligned? Well, it's like forcing a puzzle piece where it doesn't belong; the picture is distorted, and the entire structure can crumble.

Imagine you're at a networking event, and you spot a couple of entrepreneurs boasting about their brand-new marketing strategies. They talk big about target audience, market segmentation, customer journey, but when you ask about their graphic design plans, you're met with blank stares.

You've just encountered a common yet deadly blind spot in the business world – underestimating the power of graphic design in marketing and brand strategies.

Uncover the transformative power of graphic design in branding. This blog guides entrepreneurs through the significance of visual identity, the impact of consistency, and the benefits of professional design. Learn how effectively employed visuals can enhance your brand's value, ensure user-friendly experiences, and resonate with your target audience, all while communicating your brand's unique story.

As a business owner, your logo is one of the most important aspects of your brand identity. It's the first thing that potential customers see and it can make or break their first impression of your business. Therefore, finding the perfect logo designer is essential to creating a logo that truly represents your business and resonates with your target audience. With so many designers out there, it can be overwhelming to know where to start your search. But fear not, because in this guide, we'll walk you through everything you need to know to find the perfect logo designer for your business. From determining your budget and style preferences to researching designers and evaluating their portfolios, we've got you covered. So sit back, relax, and get ready to take your brand's visual identity to the next level.

As a sustainable startup, it's essential that you set yourself apart from the competition.

This is especially important in a city like Berlin, where sustainable enterprises pop up faster than radishes.

In order to do this, it's vital to focus on your branding. Here are five tips for creating a sustainable brand that stands out in the Berlin entrepreneurship scene:

1. Define how you’ll stand apart from the competition

   • Define your Blue Ocean Strategy

   • Identify the core need or pain you’re healing

   • Find one unique thing that nobody else can boast about

2. Don't be boring!

3. Make sure your brand's message and visuals are always consistent

4. Communicate your impact clearly

5. Be creative!

A question we hear from entrepreneurs in all industries. So, let’s answer it once and for all:

Branding is one of the most important aspects of any business.

It doesn’t matter if you’re a “solopreneur” or if you have hundreds of employees and run a multi-million, international corporation.

In this article, we’ll go through what branding is all about, and why it matters for your business - regardless of your industry, size, or years of operation.

Are you a founder, marketing manager or content creator for a sustainable brand?

Well, you’ve come to the right place. In this blog, We’ll walk you through our favourite types of content for sustainable brands to position themselves in the minds of their audience.

As we’ve seen, there are a lot of benefits to being a sustainable brand. But how you create interesting and engaging content that will capture the attention of your audience?

Well, one way is to think outside the box. With a sustainable brand, you can use different formats to share your message, such as videos, infographics and interviews.

It's no secret that a strong brand is crucial for any business, whether it's a startup or an established company. A strong brand can help you attract new customers, retain existing customers, and differentiate your company from the competition.

With Brand Positioning we’re referring to the unique place your brand occupies in the minds and hearts of your audience, which is different from any competitor.

But how do you go about creating a successful brand positioning?

This blog covers positioning strategy step by step and provides our best tips to position your brand successfully

A very important step to consider before hiring an agency or freelancer to create your website is to think about your budget and timeline.

This article will walk you through what you can expect a website to cost, depending on who you hire (an agency or a freelancer), how complex your website is, and how the website is built.

In the second section, you will find important information regarding timelines, and a couple of examples of website projects, including their description, price and timeline.

This guide will walk you through absolutely everything you need to know about logo variations, their uses, and what you need to watch out for before you start your company’s branding process.

There are many situations in which having the same logo will not work - depending on the placement, you will end up with a stretched, damaged or unreadable logo…